Books recommended by Rory Sutherland
- Wanting: The Power of Mimetic Desire in Everyday Life (by Luke Burgis). Recommended by Rory Sutherland
- When More Is Not Better: Overcoming America's Obsession with Economic Efficiency (by Roger L. Martin). Recommended by Rory Sutherland
- Obliquity: Why Our Goals Are Best Achieved Indirectly (by John Kay). Recommended by Rory Sutherland
- Algorithms To Live By: (by Brian Christian). Recommended by Rory Sutherland
- Traffic: Why We Drive the Way We Do (and What It Says About Us) (by Tom Vanderbilt). Recommended by Rory Sutherland
- The specialist: (by Charles Sale). Recommended by Rory Sutherland
- Confessions of an Advertising Man: (by David Ogilvy). Recommended by Rory Sutherland
- Obvious Adams: The Story of a Successful Businessman (by Robert R Updegraff). Recommended by Rory Sutherland
- $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (by Alex Hormozi). Recommended by Blake Randall , Rory Sutherland
- Seeing Like a State: How Certain Schemes to Improve the Human Condition Have Failed (by James C. Scott). Recommended by Balaji Srinivasan , Rory Sutherland