Books recommended by Marty Cagan
Marty Cagan is a renowned expert in product management and innovation, famous for his work as the Director of Product Development at Google, where he led numerous successful products, including AdWords and Gmail. His books offer practical advice on product development, innovation, and leadership.
The recommended books share a focus on Lean Startup principles, emphasizing iterative experimentation, customer feedback, and adaptability. They also explore the intersection of technology, business, and society, with an emphasis on creating value for users and stakeholders. The writing style is approachable and conversational, making complex concepts accessible to readers from various backgrounds.
- The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (by Eric Ries). Recommended by Andrew Ng , Ben Horowitz , Dustin Moskovitz , Jason Calacanis , Kevin Systrom , Marc Andreessen , Mark Cuban , Mike Maples, Jr. , Tim O’Reilly , Chris Dixon , Raoul Pal , Sheryl Sandberg , Marty Cagan , Steve Blank
- UX for Lean Startups: Faster, Smarter User Experience Research and Design (by Laura Klein). Recommended by Marty Cagan
- Intentional Integrity: How Smart Companies Can Lead an Ethical Revolution (by Robert Chesnut). Recommended by Marty Cagan
- Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days (by Jake Knapp). Recommended by Marty Cagan
- Whistleblower: My Unlikely Journey to Silicon Valley and Speaking Out Against Injustice (by Susan J. Fowler). Recommended by Marty Cagan
- Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value (by Teresa Torres). Recommended by Marty Cagan
- Car Guys vs. Bean Counters: The Battle for the Soul of American Business (by Robert A. Lutz). Recommended by Marty Cagan
- Loved: How to Rethink Marketing for Tech Products (by Martina Lauchengco). Recommended by Marty Cagan
- Build What Matters: Delivering Key Outcomes with Vision-Led Product Management (by Ben Foster). Recommended by Marty Cagan
- The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity (by Alan Cooper). Recommended by Brian Armstrong , Jeff Atwood , Marty Cagan
- Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs (by John Doerr). Recommended by Bill Gates , Dustin Moskovitz , Jim Collins , Larry Page , Reid Hoffman , Walter Isaacson , Sheryl Sandberg , Marty Cagan
- The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't (by Robert I. Sutton). Recommended by Safi Bahcall , Marty Cagan
- Principles: Life and Work (by Ray Dalio). Recommended by Arianna Huffington , Bill Gates , Bryan Johnson , Diddy , Doug McMillon , Drew Houston , Dustin Moskovitz , Gary Vaynerchuk , Howard Marks , Jack Dorsey , Kevin Systrom , Lex Fridman , Marc Benioff , Mark Cuban , Michael Bloomberg , Naval Ravikant , Reed Hastings , Tim Ferriss , Tony Robbins , Austen Allred , Patrick O’Shaughnessy , Tom Bilyeu , Marty Cagan , James Clear
- Working Backwards: Insights, Stories, and Secrets from Inside Amazon (by Colin Bryar). Recommended by Tim O’Reilly , Austen Allred , Tyler Cowen , Marty Cagan
- The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers (by Ben Horowitz). Recommended by Andrew Ng , Drew Houston , Dustin Moskovitz , Kathryn Minshew , Keith Rabois , Larry Page , Luis von Ahn , Marc Andreessen , Mark Zuckerberg , Matt Mullenweg , Max Levchin , Peter Attia , Peter Thiel , Tim Ferriss , Andrew Wilkinson , Blake Scholl , Chris Dixon , Fred Wilson , Raoul Pal , Jodie Cook , Michael Dell , Marty Cagan
- The Making of a Manager: What to Do When Everyone Looks to You (by Julie Zhuo). Recommended by Daniel Pink , Ev Williams , Gretchen Rubin , Sam Altman , Stewart Butterfield , Ali Abdaal , Marty Cagan
- What You Do Is Who You Are: How to Create Your Business Culture (by Ben Horowitz). Recommended by Marc Andreessen , Vinod Khosla , Brianne Kimmel , Marty Cagan , Brad Feld
- Educated: A Memoir (by Tara Westover). Recommended by Barack Obama , Bill Gates , Kathryn Minshew , Michelle Obama , Melinda Gates , Shauna Niequist , Marty Cagan